Germany's Bundesliga is expected to award the broadcasting rights for four seasons on Thursday as it looks to multiple buyers to bulk up its coffers in the -battle against other top-flight European leagues.
On the eve of the European Championship Nike Huarache , the German league will announce which media outlets it has picked to live-screen the first- and -second-division matches for the 2017-18 to 2020-21 seasons.
"The aim is to continue to make the Bundesliga stronger, sports-wise and economically speaking, with a view on the fans in the stadia and the millions of viewers in front of the TV screens," said Christian Seifert, chief of the German Football League (DFL).
Eight packages for live-screening rights are up for grabs. The packages include press conferences of the league's biggest clubs, including Bayern Munich and Dortmund, in addition to matches.
Pay-television channel Sky -currently has a monopoly Cheap Nike Air Huarache , but this has been smashed by the German anti-cartel -office's decision in April, which established a "no single buyer rule."
Besides Sky, bidders for the TV packages could include Eurosport, ARD or Sport1, while those for mobile and -online platforms are expected to include Deutsche Telekom, Vodafone and Amazon, according to German media.
If a single bidder secures the TV rights Nike Air Huarache Shoes , then the rights to web and -mobile broadcasts will have to go to another competitor, the Bundesliga said.
Having more than one buyer simply means that the DFL stands a better chance of bolstering its coffers.
Under the contract awarded in 2012, TV revenues for the coming season were expected to reach 673 million euros ($765 million) for domestic screenings, and 162 million euros for foreign markets.
But those are paltry sums compared to the English Premier League's deal for